The Glitch Expo
Purpose-Built Spatial Environments for Product Launches, Trade Fairs & Brand Representation
Product launches, trade fairs, national showcases, and large-scale brand representations demand more than a well-dressed booth. They demand a world — one that translates complex ideas into a navigable spatial narrative, commands attention in a crowded room, and gives visitors a reason to stop, stay, and share.
The Glitch Expo is HALUU's answer to the highest-stakes moments in a brand's calendar. We design purpose-built spatial environments that don't just present what a brand does — they let visitors feel what a brand means.
The brands that win at expos don't fill space.
They create worlds.
Our Selected Projects
Visitors entered through InstaPerfect's House of Remarkable Reflection — a mirror maze built for quiet self-contemplation — before settling into Remarkable Sunset: Peace at Dusk, a calming audiovisual room designed to slow people down before the journey picked up pace. From there, Tavi's True Science staged skincare education with lab-like precision, while World of Creativity flipped the mood entirely into a balloon-filled, color-saturated room built for joy rather than instruction. Sharks Live Matter carried the brand's sustainability message through environmental storytelling, proving education didn't have to feel like a lecture.
A kaleidoscope bridge and underwater zone connected the brand-specific rooms into one shared sensory experience, before a pink slide delivered visitors, quite literally, into the next chapter.
DREAMscape
The guiding metaphor of DREAMscape is the dream itself — a respite from daily chaos, structured as an 11-room journey where each brand owned its own chapter.
InstaPerfect opened the experience with reflection and peace, Tavi carried it through science and environmental care, and MakeOver closed it out with beauty, expression, and artistry. Three identities, one continuous walk.
The Intentional Glitch
Most exhibitions end where the retail begins. DREAMscape turned the line between them into a game: visitors pressed a button to redeem their ticket for a real product from MakeOver, InstaPerfect, or Tavi — discovery and transaction collapsed into a single surprising moment, with Shopee's e-commerce integration extending the experience past the exit.
DREAMscape proved that three competing brand identities don't need separate campaigns to be remembered — they need one dream, built well enough that visitors forget they're walking through three brands at all.
Wardah Skinverse Clinic
Clinic-quality skincare shouldn't require a needle to feel real. At Skinverse, Wardah brought dermatologist-backed, science-driven skin innovation into a format urban consumers could walk through, touch, and trust — no appointment, no procedure, no hesitation.
The journey begins at the Skin Profiling Area, where an AI Skin Analyzer maps each visitor's face and a dermatologist turns the results into a real diagnosis. At the Skin ID Blueprint Station, that diagnosis becomes a personalised, shareable printout — skin type, condition, and concerns in hand.
The Skinnovation Hub anchors the space: an immersion tunnel where ingredients like PDRN, Retinal-Liposome, and Recombinant Collagen are staged as discoveries, not labels — and the AI Apothecary RoboSkin turns that data into a custom serum on the spot.
In the Non-Invasive Treatment Zone, public consultations and private VIP pods work side by side with dermatologists and an AI Deep Skin Profiler — proof that clinic-level doesn't mean clinical distance. The journey closes at the Skin Station & Café, where visitors redeem gifts, unwind with Skinora's curated soundscapes, and exit through the DIY Charm Lab.
Over 22,000 visitors walked through Skinverse across 17 days.
Skinverse turned Wardah into a science-led innovator instead of a trend-chaser, made clinic-quality skincare feel within reach for everyday consumers, and gave a generation a new way to describe themselves: skintellectuals.
VIVO: Hotel for Play
Hotel For Play built a metaphor of intimacy — and used it to do something no exhibition in Indonesia had done before: turn sexual health education into art people wanted to walk through, not avoid.
Why It Mattered
As of mid-2022, Indonesia had over 519,000 people living with HIV — and a public conversation about sexual health that rarely matched the scale of the problem. Hotel For Play didn't lecture. It built a space where visitors discovered the message through their own senses, then carried VIVO's name into a conversation it had never owned before: not as a product, but as a health brand.
The guiding metaphor of the hotel translates VIVO's SenseSational campaign into the spatial: visitors check in with a key card and progress through seven rooms, each one a stage of intimacy — foreplay, connection, synchronisation, climax, and resolution. This is a journey, not a display case.
HALUU divided the journey into seven rooms, each one a stage of intimacy.
Visitors check in through an entrance built entirely around sensation — neon, ambient sound, and scent before a single word is spoken — then move through rooms designed to make "connection" something they trigger themselves rather than something they're talked about. At Synchronisation, the product takes centre stage through an interactive rope-pulling demo that proves VIVO condoms' strength through play, not packaging copy.
The journey ends in the merchandise room, where "Pick Me" vending machines display VIVO's full range of condoms, lubricants, and sprays with the same confidence as any retail flagship.
Hotel For Play didn't just educate Indonesia on healthy lifestyles — it gave the country permission to walk through the conversation, and walked out with VIVO recognised not as a product, but as a health brand.